4i’s // Case Studies // Marketing

How to make marketing stew? First, catch your market. 4i’s offers the full

menu of marketing services, from planning through execution through post-analysis. The most creative communication in the world won’t increase your brand equity or deliver the business results you need, unless your objectives are clear and your strategies well-designed. Even to assess your marketing performance, you need to measure the right metrics. As for tactics, check out these examples.

Case studies // Marketing

Go to Marketing Integration. Do pass Go. Do collect an audience.

Strategies

Customer acquisition // Direct marketing // Sales promotion

Client

Sudima Hotels

For most New Zealand hotels, winter’s a chilling prospect. People travel less, and less frequently. Unless you’re a ski resort, it’s practically a given that occupancy drops. Meanwhile, supply abounds. Survival tactics range from the fatalistic—effectively marketing hibernation ...more

If this doesn’t impress them, they don’t have a pulse

Strategies

Customer acquisition // Direct marketing // Web design

Client

Pulse IT

Pulse IT has an impressive background in industry awards. But this has never seemed to translate into additional inbound enquiry. So when the Auckland IT specialists walked off with two gongs at the IBM Business Partner Awards late i...more

Beyond the ordinary; beyond the expected

Strategies

Customer acquisition // Viral marketing // Event marketing

Client

NZTrio

When NZTrio met with 4i’s to discuss the musical programme for their upcoming tour, there was one work that promised to define the tenor of the concerts. NZTrio is already renowned for its zealous pursuit of the avant-garde in contemporary classical music, having commissioned and premièred works ...more

When cutting through is hard to do

Strategies

Customer acquisition // Event marketing // Viral marketing

Client

NZTrio

A three-centre tour is a large undertaking for a chamber music trio, even one as accomplished as NZTrio. Despite the group’s cult status, single-night concerts in cities where performing arts offerings are all clamouring loudly for the same, very finite, audience put...more

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