You know who you are. You know what you want to say. 4i’s reckons
the trick is saying it in a manner that delights, captivates, convinces or compels your audience. So your brand successfully reflects your organization’s vision and values, and your marketing strategy is honed to razor sharpness. But it’s how you present your brand story or marketing message that determines the outcome. Below are some examples of communications that have been developed to deliver to specific marketing or brand strategies.
Strategies
Client
Rather than implementing a new brand identity in one fell swoop, ASB Community Trust required a managed rollout, taking advantage of budget as it became available. By the time budget was freed up to apply a brand treatment to the existi...more
Strategies
Client
Branding’s a tough proposition for a not-for-profit. They’ve got to present their brand in an appropriate light. But they simply don’t have the budget to indulge in extensive creative development exercises. So when it comes to taking their place as a major sponsor in a recipient’s marketing ...more
Strategies
Client
As of 2009 an estimated 720,000 New Zealanders had some form of disability. So, although providing access for all in the fields of art and culture is no small task, it’s nevertheless an important one. Having identified a significant gap in resources to help the sector improve their of...more
Strategies
Client
The NZ Winegrowers Exporters’ Forum began a decade ago, providing a forum at which the country’s wine producers could meet and network—with each other, with suppliers and with international representatives, commentators and media from their important markets. However the 2009 forum—timed as ...more