Is it enough to be different? Not any more. Sincere? Nope; business trust
has been severely eroded. So what does it take to build a powerful brand in today’s unforgiving environment?4i’s is always happy to sit down and talk to you about the combination of art and science that is branding today. But first you might prefer to look through some examples. If you’re certain that your brand house is in order, you’d probably rather explore how to extract more return from your marketing investment, or consider ways in which your communication might gain more cut-through.
Strategies
Client
The call went out on Twitter from @nzpassiton: “Looking for designers or illustrators who have a sophisticated take on New Zealand symbolism. Drop us a line if you think you can help." Drop a line ...more
Strategies
Client
It may not have occurred in the courtroom, but there was drama aplenty around the brand repositioning of Te Kooti Whenua Maori—Maori Land Court. The issue was not so much that the Circa 1980s brand identity...more
Strategies
Client
Back in 1972 New Zealand entrepreneur Lou Fisher established the Spirit of Adventure Trust—a fresh new vehicle to enable young Kiwis to thrive in a challenging environment that would test not just their physical resilience, but their...more
Strategies
Client
4i’s was engaged to create and execute brand strategy for a business start-up with a unique social network model: a geographically closed, online community that offers real-world security services. Having facilitated the development of a strategic brand platform (vision, mission and v...more