4i's // Case Studies

But who is 4i’s, we hear you ask. It’s not like “if we tell you we have to kill

you”, but it’s an awkward question nonetheless. That’s because we’re not really about us at all. We’re all about you: what makes your people tick? What’s your point of difference? Who are you talking to, what do they think now, and what do you want them to think? How do you respond to the wants and needs of all your audiences? In what areas do you need partnership or even just an alternative perspective? See, we’d much rather talk about you than about ourselves. But if you just have to know, then it’s this simple. 4i’s is the team that performed these brand, marketing and communications tasks for people a whole lot like you.

Case studies

Extending the lines of trust

Strategies

Stakeholder communications // Editorial design

Client

ASB Community Trust

Rather than implementing a new brand identity in one fell swoop, ASB Community Trust required a managed rollout, taking advantage of budget as it became available. By the time budget was freed up to apply a brand treatment to the existi...more

Go to Marketing Integration. Do pass Go. Do collect an audience.

Strategies

Customer acquisition // Direct marketing // Sales promotion

Client

Sudima Hotels

For most New Zealand hotels, winter’s a chilling prospect. People travel less, and less frequently. Unless you’re a ski resort, it’s practically a given that occupancy drops. Meanwhile, supply abounds.

Survival tactics range from the fatalistic—effectively marketing hibernation ...more

New Zealand really has got talent—pass it on!

Strategies

Brand identity development // Web design // Social network marketing

Client

PassItOn

The call went out on Twitter from @nzpassiton: “Looking for designers or illustrators who have a sophisticated take on New Zealand symbolism. Drop us a line if you think you can help."

Drop a line ...more

The verdict? Tino rawe!

Strategies

Brand repositioning // Customer experience // Editorial design // Web design

Client

Te Kooti Whenua Maori (Maori Land Court)

It may not have occurred in the courtroom, but there was drama aplenty around the brand repositioning of Te Kooti Whenua Maori—Maori Land Court.

The issue was not so much that the Circa 1980s brand identity...more

1 2 3 // 12