4i's // Case Studies

But who is 4i’s, we hear you ask. It’s not like “if we tell you we have to kill

you”, but it’s an awkward question nonetheless. That’s because we’re not really about us at all. We’re all about you: what makes your people tick? What’s your point of difference? Who are you talking to, what do they think now, and what do you want them to think? How do you respond to the wants and needs of all your audiences? In what areas do you need partnership or even just an alternative perspective? See, we’d much rather talk about you than about ourselves. But if you just have to know, then it’s this simple. 4i’s is the team that performed these brand, marketing and communications tasks for people a whole lot like you.

Case studies

Driving a sharp bargain

Strategies

Brand awareness // Customer acquisition // Sales promotion // Product launch // Advertising // Web design

Client

SharpDrive

That New Zealanders are faring badly on the nation’s roads is not news. But an innovative e-learning programme focused on practical ways to survive on the road is.

SharpDrive was designed for companies for which driving company cars is a requirement; these companies have a duty of car...more

A site for sore eyes?

Strategies

Brand engagement // Web design // Social network marketing

Client

New Zealand Winegrowers

In 1997 New Zealand Winegrowers launched a website at the cutting edge of Web 1.0. By 2010, it was not just showing signs of age, it was well and truly ready for retirement.

In particular, the wine industry's appetite for social media had been a game-changer. Consumers, wine professiona...more

Facebook tag—you’re it!

Strategies

Customer acquisition // Sales promotion // Social network marketing

Client

Sudima Hotels

September school holidays are a breath of fresh air for leisure-focused hotels, jump-starting them out of what is often a stagnant midwinter. And for New Zealand travel and tourism operators, midwinter 2010 proved more stagnant than most.

Typically Sudima Hotel Lake Rotorua ran a generi...more

Extending the lines of trust

Strategies

Stakeholder communications // Editorial design

Client

ASB Community Trust

Rather than implementing a new brand identity in one fell swoop, ASB Community Trust required a managed rollout, taking advantage of budget as it became available. By the time budget was freed up to apply a brand treatment to the existi...more

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